Leading the rebrand of seven business units to Constellation1 in the U.S. residential real estate software market. Constellation1 serves brokerages, franchises, and MLS organizations. Responsible for setting and driving the marketing strategy for organic growth and growth via acquisitions. Set marketing strategy and plan as well as budget and resource allocation. Oversee marketing strategy execution for lead generation, brand strategy, communications, public relations, content marketing, digital marketing, SEM, SEO, sales and marketing alignment, and operations. Manage Constellation1 relationships with leading real estate franchises and industry groups.