The marketing and sales funnel is a perfect model to aid your team in visualizing your technology stack. It describes a customer's journey when engaging with the brokerage and its agents. To help leadership map technology to strategic objectives, T3 Sixty assigns each category to a level in the marketing sales funnel. Technologies found outside of the funnel are grouped in the brokerage systems category.
Top of Funnel
These systems generally focus on acquiring new leads and developing those leads into active clients. Learn more.
Middle of Funnel
These systems focus on serving existing clients. Learn more.
Bottom of Funnel
These systems focus on serving clients during the final phases of the transaction. Learn more.
These systems focus on developing and maintaining ongoing relationships with past clients. Learn more.
These systems focus on improving and systemizing agent workflows and operationalizing brokerage operations. Learn more.