Generate and Convert Leads
Real estate agents have an insatiable appetite for home buyer and seller leads. Every time T3 Sixty polls real estate agents, the number one service they want from their brokerage is more leads. Still, some argue that more leads are not needed but instead better conversion rates. No matter your perspective on the topic, there are dozens of strategies for generating new client opportunities and converting them into clients. Here are a few of the most promising proptech solutions available.
Top of the Funnel
Middle of the Funnel
Bottom of the Funnel
Organized Real Estate
Technologies that market, manage and assist the title process.
Commercial Real Estate Technology
Back Office Solutions
Back office solutions are the proptech that most often power brokerage operations aspects of a real estate brokerage. Support staff, agents, and leadership are the direct beneficiaries of these tools. This category includes real estate tools that assist with integrations, ancillary services, and business planning.
Front Office Solutions
Front office solutions are the proptech that power the consumer facing aspects of a real estate brokerage. These tools often focus on engaging a home buyer or a home seller. Solutions include buyer and seller lead generation, website solutions, social media marketing on platforms like Facebook, and digital advertising for homes on the market.
Core Technology Solutions
Through its ongoing real estate industry research and thousands of brokerage consultations, T3 Sixty has developed a list of core technology solutions. These tools are the most necessary to operate a real estate brokerage well. The optimal solutions will vary based on a brokerage's operating profile, but the critical proprech needs do not. Below is a list of the recommended core technologies.