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This Month's Featured Real Estate Marketing and Technology Category: Automated Value Models (AVM)

Since their debut, automated valuation models have grown quite sophisticated. Quality AVM solutions are now more accessible to brokers, agents and teams. The allure of real-time information that describes a home’s value under current market conditions has been one of the most attractive carrots in a broker or agent’s lead generation toolbox. These tools are often found on a broker or agent’s website and used to generate a list of homeowners who may be interested in selling. The tactic can be very effective when married with follow-up marketing campaigns.

Several forms of the tool have been developed by different companies in the residential real estate space. Some of the most current augment publicly available data with MLS information or even artificial intelligence.