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Tools for Real Estate Firms and Agents to Work with Clients

The enterprise core front-office category consists of brokerage websites, agent websites, CRM platforms, marketing center solutions, email marketing, some print marketing, comparative market analysis, and showing solutions. Note: this category does not include real estate lead generation platforms, digital marketing solutions, or data platforms that may be purchased in addition to the core front-office solution. Think of core front-office software as encompassing everything necessary to interact with your customers once you have an established relationship with them (i.e. once they’re in your database). Lead generation and digital marketing are necessary to acquire new customer relationships and sphere marketing and referral marketing solutions are necessary to get the most opportunities out of your existing relationships. Core front-office technology focuses on the functionality needed to interact with your leads and current customers

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Real estate products and services found under the back-office category are typically segmented into accounting software or transaction management software and services. In some cases, vendors provide both. 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Enterprise core transaction management technologies help real estate brokerages and agents streamline transaction workflows including compliance, collaboration, coordination, storage, and approval. 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Mobile Apps for Real Estate Agents to Work with Clients

This category refers to the mobile applications available for direct purchase by agents and brokers or available to agents through their MLS, broker or franchise. Agents use them directly to engage clients and deliver a better experience than they could develop on their own. They often include property search or collaboration features. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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IDX Real Estate Property Search for Websites, Apps, and MLS

These tools traditionally existed as website plugins but have grown into standalone tools that agents can use to engage consumers or augment their website search experience. These tools accomplish this differently; some solutions are more oriented toward standalone websites and mobile apps, while MLSs or brokerages use others as an alternative experience to the traditional MLS platform. You can also explore some of the T3 Tech Marketplace’s most popular categories, including ways you might use IDX property search, via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Digital Advertising for Sphere of Influence and Database Marketing

The Digital Sphere Marketing category encompasses both out-of-the-box real estate technology and custom digital marketing solutions to help real estate brokers and agents advertise directly to their sphere of influence on social media and other online channels. Solutions utilize consumer information and identifiers such as email addresses to target your database wherever they are online and grow both repeat and referral business. You may also be interested in social media marketing for real estate, real estate SEO services, video marketing, advertising, and content marketing for real estate, display advertising for real estate, and search engine marketing for real estate.

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Real Estate Online Lead Generation Tools and Websites

Website lead generation platforms for real estate include lead conversion, lead routing, lead tracking, and lead management features for real estate teams, agents, and brokerages. These tools are often geared toward lead conversion teams, also known as e-lead teams, and real estate companies who do, or want to do, large volumes of online business. In addition to products and services within this category, the best lead conversion strategies for real estate typically include products and services from other categories as well, such as real estate company websites, search engine marketing, digital display advertising, social media management, and more. Scroll down to learn more about individual real estate lead generation platforms. You may also be interested in social media marketing for real estate, real estate SEO services, video marketing, advertising, and content marketing for real estate, display advertising for real estate, and search engine marketing for real estate.

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Real Estate Websites

The best real estate company websites are created with several factors in mind, from a premium and often customizable user experience to robust lead generation capabilities to a consistent and engaging website design. Website vendors in this category offer capabilities and features specifically for real estate brokerages and agents. Companies provide a range of real estate website options from more standard designs and integrations to custom designed websites and new functionality. Some of the most common features offered by real estate website companies include property search, agent rosters, and support for multiple-locations, in addition to CRM integrations and lead generation capabilities. You may also be interested in Agent Website solutions for real estate.

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Digital Tools to Visually Showcase Real Estate Listings

The virtual listing marketing for real estate category includes technology solutions to help you showcase your listings in an engaging way. Specifically, virtual listing marketing includes virtual tours, 3D tours, floor plans, and image-enhancement products. With more people than ever finding their homes online and sellers expecting listing marketing strategies that reach the right buyers regardless of where they are, virtual listing marketing is poised to remain a key component of the best real estate tech stacks. You may also be interested in social media marketing for real estate, video marketing, advertising, and content marketing for real estate, and display advertising for real estate.

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Neighborhood and Lifestyle Information for Real Estate Websites

This category includes providers of community data, neighborhood information, and local content that can be incorporated into real estate websites, applications, and reports. Examples of features include community pages for real estate websites, custom neighborhood boundaries, points of interest maps, “best of” local business information, property value reports, commute scores, local analytics, and neighborhood insights and maps, among others. Real estate technology companies listed below provide a variety of neighborhood data solutions and formats, from data that can be ingested via API and used virtually anywhere, to pre-built pages and content that can be accessed through your website or a sub-domain. Explore the Company Website or Agent Websites categories for front end website solutions through which to display neighborhood, school, commute, and lifestyle information, and the Website Lead Generation Platform, Search Engine Marketing for Real Estate, and Real Estate Search Engine Optimization (SEO) categories for popular solutions to find hyperlocal buyers and drive traffic to your neighborhood, school, commute, and lifestyle information on your real estate website.

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Seller Lead Generation with AVM

In the past five years, large companies have primarily used automated valuation models, which have grown quite sophisticated. Quality AVM solutions are now more accessible to agents and teams. Consumers traditionally interface with these on a broker or agent website, which can generate a seller lead. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Real Estate Agent Websites

Scroll down to view companies providing real estate websites for agents. Whether you’re a brokerage looking to provide real estate websites to your agents, a team looking for an individual agent website solution, or a real estate agent who wants to improve your online presence, these solutions appeal to solo agents, small real estate teams, and real estate brokerages of all sizes. Real estate agent websites do not typically feature all of the bells and whistles of a lead generation website or custom company website. Because of that, agent websites are best suited for agents who want a simpler, quality web presence for less, and brokerages who want to provide their agents with a solution that works. You may also be interested in Company Website solutions for real estate.

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Live and Artificial Intelligent Enabled Chat

Chat systems facilitate interactions between agents, consumers, or other parties to a transaction. Sometimes, these systems engage or incubate a lead with artificial intelligence (AI) until an agent can take over. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Manage Your Social Media with these Technology Solutions

Social media management tools help real estate brokers and agents streamline the management of their social media through scheduling, tracking, and automation features, often across multiple social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. Some solutions offer content management with a hierarchy of roles to franchisors, franchises, brokerages, teams, and agents that facilitates the sharing of content and information within these organizations. Social media content creation is often included in these solutions and most social media management tools also provide data and analytics to help you understand what’s working best to grow and engage your audience. You may also be interested in real estate SEO services, video marketing, advertising, and content marketing for real estate, display advertising for real estate, and search engine marketing for real estate.

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Online Advertising and Promotion for Real Estate

This category includes solutions that promote listings on social media and online advertising networks. Listing advertising can be beneficial to attract buyers and sellers, and the below solutions range from fully automated, out-of-the-box advertising for listings to more custom listing advertising online. You may also be interested in social media marketing for real estate, real estate SEO services, video marketing, advertising, and content marketing for real estate, display advertising for real estate, and search engine marketing for real estate. Explore the Company Website or Agent Websites categories for real estate websites from which to direct people clicking on digital advertising, including and beyond listing ads. The Website Lead Generation Platform category also includes holistic lead generation technology solutions covering customer acquisition sources and marketing channels beyond digital advertising, and listing advertising solutions, alone.

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Automated Telephone Dialing Systems for Real Estate Lead Generation

Dialer systems allow real estate agents to make high volumes of calls to leads or to their database. A dialer is an automated telephone dialing system that runs through calling lists at a customizable pace, with features such as multiline calling, unlimited minutes, preview dialers, do-not-call list integration, text (SMS), and more. Many Customer Relationship Management systems (CRMs) include dialers now. Some companies listed below also provide call center software which helps inside sales agents and e-leads teams to not only follow up with inbound leads, but also set outbound calling goals, optimize call time, and monitor call performance.

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Direct Mail - Postcard Mailing For Farming, Just Listed and Just Sold Campaigns

The Just Listed, Just Sold, and Farming category on the T3 Tech Marketplace includes traditional automated and mailed postcard print solutions and vendors that enable neighborhood prospecting through traditional mail marketing. Companies listed below provide software and services to assist in farming for leads, which is the term for targeting a specific area or market demographic through real estate prospecting efforts. You may also be interested in Prospecting Systems, a separate category whose solutions include real estate technology that helps both identify possible customers and reach out to them from within the same system. Similarly, Reverse Prospecting solutions are geared toward helping agents identify potential customers, with options to identify both potential buyer and sellers depending on the technology used.

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Neighborhood and City Home Value Reports

Housing market reports allow agents to produce or provide a local housing assessment for a homeowner or potential buyer. These reports can be a helpful element of a long-term lead nurturing or top-of-mind campaign when narrowed to a specific neighborhood. Some solutions automatically send these reports to consumers, while others are designed to be used in presentations. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Increase Lead Conversion with Big Data

Lead intelligence and big data provide insight into customer leads and inquiries, allowing agents to prioritize inquiries or know what information may be more impactful to potential customers. These systems may use behavioral insights and customer information to provide scoring or lead insights. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Open House Lead Capture For Listing Agents and Home Sellers

Open house lead capture tools capture potential buyers’ contact information at open houses and in-person events. Some open house lead capture tools featured below also allow brokers and agents to automate actions once a person’s information is entered, such as sending out registration and follow up emails, pushing lead data to your CRM, and triggering other digital marketing. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Search Engine Marketing for Real Estate

SEM, or search engine marketing for real estate, is one of the longest-running digital advertising tactics for real estate. Solutions in this category offer management of paid search engine marketing campaigns. You may also be interested in social media marketing for real estate, real estate SEO services, video marketing, advertising, content marketing for real estate, and display advertising for real estate.

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Reverse Prospecting For Real Estate Sellers and Buyers

Reverse prospecting solutions allow agents to match potential sellers to buyers already in their network of active buyers. Reverse prospecting for real estate works to find both potential sellers and buyers. To find buyers, real estate agents can search for contacts whose preferences match their listings, using data such as saved searches and listings, and sometimes even see which agents have shared their listings through automated emails and other tools. To find sellers and win listings, real estate agents can find properties that match buyers’ criteria, even in some cases when they’re off market. Agents can also impress potential sellers with data on buyer demand, such as the number of buyers actively searching with agents for properties like theirs. Some of the below companies offer tools in addition to reverse prospecting solutions, such as listing presentation capabilities, from within the same system. You may also be interested in exploring the Prospecting Systems category.

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Lead Routing Systems for Improving Lead Conversion Rates

Lead routing systems route inbound leads according to one or a series of logic bounded business rules. The routing programs typically offer a variety of methods to deliver leads, such as round robin, first to the lead, by geography, by specialty, or by price range. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Customer Relationship Management Systems - CRM

CRM solutions span a broad set of target users, from individual agents to large enterprise organizations. As a result, you may see firms that do not directly compete since they serve different market segments. The CRMs in this category can be purchased as a stand-alone solution without a website. You can also explore some of the T3 Tech Marketplace’s most popular categories, including solutions that work in conjunction with your real estate CRM, via these links: Company Website, Agent Websites, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Real Estate Offer Management

The tools in the Offer Management Systems category collect information about and manage the offer process in one place by integrating with MLSs and other systems used to facilitate real estate transactions, such as transaction management platforms. You may also be interested in exploring the Enterprise Transaction Management and Transaction Coordination categories.

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Automate Routine Tasks for Real Estate Agents with AI Assistants

Artificially intelligent assistants help agents automate routine tasks in their business. Some are only software; other solutions are software systems augmented with human intelligence and live support when the automation needs it. Explore the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Manage Private Inventory Listings

Coming soon and private inventory database products allow agents and brokers to share their private inventory to an exclusive network and, in some cases, with the public. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Sales Pipeline Reporting For Real Estate Teams and Sales Managers

Sales pipeline reporting allows agents and brokers to see a full picture of their real estate sales pipeline and to project sales. Reports typically cover data points like the number of deals being actively worked, the average deal size, the close ratio, and more. Many of the real estate technology solutions listed below are Customer Relationship Management systems (CRMs) and all-in-one web platforms that include sales pipeline management, reporting, and analytics capabilities, in addition to other things. Refer to the Dialers category for dialer systems that allow real estate agents to make high volumes of calls to leads or to their database, and the Prospecting and Reverse Prospecting categories for solutions designed to help real estate brokerages, agents, and teams identify and reach out to potential customers based on a variety of criteria.

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More Than A Comparative Market Analysis (CMA) Home Value Reports for Homeowners

Homeowner market and home value reports allow agents to create a report for a homeowner with information specific to their property or neighborhood and automatically schedule their creation and delivery. Many of the solutions in this category derived from or because of traditional Comparative Market Analysis (CMA) and listing presentation needs, and have made it easier for agents to create and share the most insightful information for homeowners. Using a mix of automation and new data sources, these tools ensure agents can easily get the best information to homeowners and can confidently advise their clients. You may also be interested in Seller Reports, which include solutions that show sellers the current activity on their home, such as the number of people who went to their listing page online and total leads.

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Prospecting Systems for Real Estate Agents and Brokers

The Prospecting Systems category includes real estate technology that helps you both identify possible customers and reach out to them from within the same system. Products in this category include CRM technology, consumer data and analytics solutions, and listing and property data solutions. Data and analytics solutions for prospecting are geared around helping agents and brokers identify potential customers, though their methods differ. Some focus on helping agents and brokers identify who’s looking for your services already, such as people who visit your website, and others focus on helping agents and brokers identify who’s likely to be in the market to list or buy soon based on indicators like changes in life stages. The CRM solutions featured below provide automated follow up for potential customers, such as automated email marketing and drip campaigns, and outreach via calls or text messaging (SMS).

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Encourage Communication Between Your Agents and Clients

These tools offer a middle-of-the-funnel version of standard home search that leverages collaborative communication and data strategies to engage consumers. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

","slug":"collaborative-home-search","color":null,"hideAvailability":true,"shortDescription":null,"name":"Collaborative Home Search","parentCategoryId":"pJiWLZVzTmdRccxsjq7C","productImageAsPrimary":null,"shippingTypeId":null,"companyWhitelist":null},{"id":"g0pxvoYZKsP9R7GAEfiM","featureGroups":[{"features":["Modern WYSIWYG Editor","Behavioral Intelligence","Artificial Intelligence","Machine Learning","Intelligent Campaigns that Adjust to Consumer Behavior","Email Market Reports","Pre Recorded Video","Personal One to One Video","Pre Written Email Templates","MLS Data Integration","Send Performance Data","Enterprise Template Controls","Broker Can Send on Behalf of Agent","Drip campaigns/workflow automation","Crowd Sourced Templates (Best Practices on Platform)","Gmail Integration","Microsoft Integration","Salesforce Integration","Hubspot Integration","Scheduled Professionally Written Content"],"name":"Features"}],"parentCategoryId":"pJiWLZVzTmdRccxsjq7C","slug":"email-marketing","hideAvailability":true,"name":"Email Marketing","description":"Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Email marketing systems allow real estate agents to efficiently send, manage, and track email campaigns, as well as manage their database and contact lists. Listed below are automated email marketing solutions for real estate as well as some customizable email marketing options. Some of the more popular features of real estate email marketing systems include email newsletter templates and sometimes even pre-written content, automated drip campaigns, mass email blasts, integrations with video marketing and other tools, and campaign reporting, among others."},{"id":"g5xYoXp8B5WpABXLIZJq","featureGroups":[{"name":"Features","features":["Integrated into the MLS","Showing App","In App Messaging","Read Receipts","Lock Box Integrations","Calendar Features","Google Calendar Integration","Microsoft Calendar Integration","MLS Data Integration","Customizable Processes"]}],"color":null,"shortDescription":null,"shippingTypeId":null,"hideAvailability":true,"description":"

Real Estate Showing Services

Showing solutions allow agents and offices to manage and schedule property showings. Some of the companies featured below offer additional capabilities beyond showing solutions such as automated email follow up, reminders, and response templates to manage client communication before and after the showings. You may also be interested in exploring the Enterprise Transaction Management and Transaction Coordination categories.

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Communicate with Your Real Estate Clients with Text

Real estate texting platforms enable real estate brokers and agents to deliver text or SMS messages to customers in several ways: one to one, through mass campaigns, and sometimes through live chat. Many provide pre-written content you can use or options to create custom content and scripts. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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A staple of real estate software, CMA tools allow real estate agents to prepare comparative market analysis reports showcasing market trends, listing details, company branding, and more. Some of the companies listed below provide options on how the comparative market analysis reports can be presented, including as standalone reports, as part of a listing presentation tool, or as part of a buyer presentation tool. Listing presentation and CMA presentation tools often include options like integrated market trends and data visualizations, listing information, and interactive tools that agents can use in their conversations with buyers and sellers. Related categories include Housing Marketing Reports and Home Value Reports, which are typically more automated solutions.

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Accounting System for Real Estate

The products in this category are back-office systems for real estate professionals that include a general ledger for accounting and specific real estate accounting features such as commission calculation and agent billing. They are all-in-one solutions for real estate accounting. Refer to the General Ledger Accounting System category for technology and systems that support general accounting functions and are not necessarily real estate specific. You may be interested in exploring the Enterprise Transaction Management and Transaction Coordination categories, Real Estate Commissions Calculation and Subledger category, or the Agent Financial Planning category.

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Real Estate Commission Calculator

These solutions provide a hub for real estate agents to log into one or more products. They also often include dashboards and API solutions to allow integration with 3rd party products. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Services for Helping Home Buyers Move

Featured tools in the Moving Concierge category engage and assist consumers who are actively or are planning a move. They provide information, guidance, data, and connections to services related to the client's move and set up their new residence. For related products, check out the Business Directory category, which features solutions that help buyers and sellers manage all of their key moving and home management needs in one place.

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Forms Solutions for Real Estate

Electronic forms solutions are a staple of real estate operations; they allow agents to complete contracts electronically. Many of these products also allow brokers and organizations to publish and manage company- or area-specific forms.

Electronic forms and form solutions, also known as eSign and digital signature management solutions, are a staple of real estate operations; they allow agents to complete contracts, and buyers and sellers to sign forms, electronically. Digital signature solutions have been popular for years and their popularity has only continued to grow due to consumer’s and agent’s preference toward simplified transaction management. Electronic forms simplify the real estate transaction, leading to increased real estate agent and broker productivity, and a better customer experience. Many of the paperless solutions for transaction management in this category also allow brokers and organizations like MLSs to publish and manage company- or area-specific forms, to ensure compliance and streamline internal operations. To explore e-signature solutions specifically, view its dedicated category here.

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Non-Real Estate General Ledger Accounting Solutions

The solutions featured in the General Ledger Accounting System category below are general technology systems, not specific to real estate, that real estate companies commonly use as real estate general ledgers. A general ledger provides a complete record of all of the financial transactions of a business. These systems automate the storing, summarizing, sorting, and analysis of financial activities in one place. For accounting software and systems for real estate specifically, refer to the Real Estate Specific Accounting Software category. For related products, you may be interested in exploring the Enterprise Transaction Management and Transaction Coordination categories, Real Estate Commissions Calculation and Subledger category, or the Agent Financial Planning category.

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Relocation and Real Estate Client Referral Solutions

Relocation and Referral Management solutions facilitate the relocation and/or referral process and are geared toward real estate brokerages, agents, and teams. These tools capture data and provide tracking and updates to all parties involved with a relocation or referral lead. With relocation and referral business comprising more and more of some agents’ bottom line, this has become an increasingly important category. For additional solutions, view the Business Directory category featuring technology geared toward helping buyers and sellers manage all of their key moving and home management needs in one place. You may also be interested in exploring the Moving Concierge category or some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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E-Signature and Forms for Real Estate

E-signature systems facilitate electronic signatures on real estate agreements and include security protocols. Related to this e-signature category are Forms Solutions and digital signature management solutions, which allow agents to complete contracts, and buyers and sellers to sign forms electronically. E-signature systems typically include parts of what a complete Forms Solutions include. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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This category emerged in 2021-2022 with new forms of digital payments in real estate such as earnest money, crypto, NFTs, digital rent payments and more.

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Home Seller Reports

Seller report solutions deliver reports to active sellers that illustrate consumer activity for their home such as the number of people seeing their listing and the number of buyer leads or inquiries. You may also be interested in the Homeowner Market and Home Value Reports category or exploring some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

"}]},{"id":"SOUeYx6mvht8M42JDSuC","order":4,"color":"#5b95cf","slug":"post-funnel","description":"This section includes categories that support activities at the end of a transaction or after it has been completed.","parentCategoryId":null,"name":"Post Funnel","children":[{"id":"GFPdGmjWythGJu2DTbj0","featureGroups":[{"name":"Features","features":["Email Capabilities","SMS Capabilities","Traditional Mail Delivery","Gifting","Real Estate Specific Content","Data Driven Content","Fully Branded Content","Local Business Offers","National Merchant Discounts/Offers","Video Messaging Capabilities","Fully Automated Touchpoints","Leverages Testimonials to Market","Behavioral Intelligence","Pre-built Campaigns","Personalization Capabilities"]}],"parentCategoryId":"SOUeYx6mvht8M42JDSuC","slug":"repeatreferral-marketing","hideAvailability":true,"name":"Repeat/Referral Marketing","description":"Repeat and referral marketing solutions engage customers after the sale with content that matters to them. With a well-thought out repeat and referral marketing program in place, you stay top-of-mind and your customers are more likely to remember and recommend you. Specific marketing tactics vary and can include everything from pre-built email campaigns that solicit repeat and referral business to texting and SMS notifications for agents and brokers when customer milestones, such as birthdays and closing day anniversaries, come up. Solutions range from custom referral marketing strategies and personalized content to more out-of-the-box post-transaction customer nurturing tools, many of which require little time to set-up and are built directly into a real estate CRM."},{"id":"MdwTrR7DP96VUaOUb2Ak","featureGroups":[{"name":"Features","features":["Review Syndication (To Other Sites)","Review Aggregation (Collection from Other Review Sources)","Google Review Integration","Zillow Reviews Integration","Facebook Integration","Review Digital Marketing","Embeddable Website Widget","Broker Roll Up Widget","MLS Platform","Association Version"]}],"color":null,"hideAvailability":true,"description":"

Automate the Collection and Display of Agent Real Estate Review and Testimonials

The tools featured in the Testimonial, Reviews, and Ratings Platforms category below automate the collection, promotion, and validation of consumer real estate reviews and testimonials. Asking for, collecting, and managing online reviews is a frequently cited pain point for brokers and agents and these tools make it easier to do everything from requesting reviews to displaying reviews so agents get credit for their hard work and see the benefits in terms of improved brand awareness, loyalty, and even real estate SEO. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Business Directory For Home Sellers, Home Buyers, and Real Estate Agents

The solutions featured in the Business Directory category below are geared toward helping buyers and sellers manage all of their key moving and home management needs in one place. These tools provide a centralized place from which consumers can manage everything adjacent to, but not directly related to, the real estate transaction, like moving or relocating, setting up utilities, checking appliances for any repair or recall needs, and more. Often, they are delivered through a portal, website, or mobile app. Some companies also offer whitelabeling, which means brokers and agents can rebrand the portal or app under their company name and provide the same digital concierge services to clients that they’d get otherwise, while ensuring they appear as if the company’s providing them. For additional solutions, you may also be interested in exploring the Moving Concierge category.

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Lead Generation from Past Clients and Database

Repeat and Referral Intelligence tools help real estate companies and agents get more business from your past customers and existing database. Unlike Sphere Marketing solutions, the Repeat and Referral Intelligence tools in this category typically use big data to add third-party data and/or behavioral intelligence to existing contact data from a CRM (or sometimes even a spreadsheet - no CRM required). This process, also called data enrichment, enhances contact information and looks for trends so you can more easily segment your current database and target outreach accordingly, for example, by asking pet owners to refer other pet owners to you because you specialize in finding the perfect home for them. Check out the Repeat and Referral Marketing category and the Digital Sphere Marketing category for related solutions to handle marketing and customer outreach to your database.

"}]},{"id":"iZqvKbsziqtscdokOIdL","name":"Broker Platform","slug":"broker-platform","color":"#9dc6ea","description":"This section includes solutions that support brokerage operations.","order":5,"parentCategoryId":null,"children":[{"id":"HhR0myPFWBbbLBCfJ9G2","featureGroups":[{"name":"Features","features":["Synchronization with MLS Roster","Can act as iDp (Identity Provider)","Roster available via API","Support for Teams","Support for Franchise Hierarchy","Support for Multiple Offices","Customizable Fields"]}],"hideAvailability":true,"parentCategoryId":"iZqvKbsziqtscdokOIdL","name":"Agent Roster Management","shortDescription":null,"color":null,"slug":"agent-roster-management","description":"

Agent Roster Management to Manage Updates with Third Parties

These solutions help firms manage real estate agent information and roster data to ensure it’s always accurate on all of the web properties where it appears. Many of the below companies provide features that allow you to manage data from one place and push changes to other solutions for automated provisioning or account management. You may also be interested in the enterprise back-office category, consisting of technologies that help real estate companies with internal utility and operations. Products and services found under the back-office category are typically segmented into real estate accounting software or transaction management software sub-categories and also include services like transaction coordinators and assistants for hire.

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Single Sign On and API Solutions for Integrations

","companyWhitelist":null},{"id":"dd0WGhEzytyGTuFtxg3S","featureGroups":[{"features":["Financial Goals","Daily Tasks and Performance Metrics","Historical Performance","Current Pacing View","Auto Generate Activity Goals Based on Financial Goals","Mobile Application","Contact Activity Logging"],"name":"Features"}],"name":"Business Coaching/Goal Setting Systems","slug":"business-coachinggoal-setting-systems","hideAvailability":true,"parentCategoryId":"iZqvKbsziqtscdokOIdL","description":"Real estate coaching and goal setting systems have been in demand for years and are still just as relevant. These platforms include coaching and accountability features that allow you to understand and report on performance, as well as tools like individual checklists and action items to keep users on track and help them achieve their goals. Scroll down to explore business coaching, accountability, and goal setting solutions for real estate agents, teams, and brokerages."},{"id":"geUDROhkEj60p84vKkZU","featureGroups":[{"name":"Features","features":["Links to Major Bank Accounts","Mobile App","Mileage Tracker","Marketing Expense Tracking","Listing Specific P&L","MLS Data Integration","White Labeled","Automated Reports","State Tax Details","National and International Tax Details","Tax Deduction Calculations","Automated Expense Rules","Intelligent Expense Suggestions","Real Time P&L","Real Time Tax Calculations","Automatically Send Tax Filing and Reporting to your CPA"]}],"description":"

Financial Planning for Real Estate Agents

The Agent Financial Planning category is a subcategory of the more significant real estate back office and accounting software categories. However, there are also use cases for single agents instead of entire organizations. Agent financial planning tools are designed to help real estate agents track expenses, mileage, and other tax-related items. Some technologies also include deal management, commission calculators, and automated payouts. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Integration Solutions for Real Estate Proptech

The solutions featured in the Integration Tools category help brokerages and technology companies connect different software products to provide a better experience. Featured products include systems that pass lead and customer information between them, such as user preferences and emails, as well as agent information such as availability, activity, and more. Many Integration Tools leverage APIs, or application programming interfaces, the standard for building and integrating application software. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

","hideAvailability":true,"name":"Integration Tools","slug":"integration-tools"}]},{"id":"LukDnEVookVP6ZWo3oDf","slug":"services","name":"Services","color":"#0095cd","parentCategoryId":null,"description":"Companies selling services ala coaching, consulting and more to the residential real estate industry.","order":6,"children":[{"id":"2bNbemVdOz9mXTPTdpTh","featureGroups":[],"hideAvailability":true,"name":"Data Services (Third Party and B2B)","parentCategoryId":"LukDnEVookVP6ZWo3oDf","color":null,"description":"

API and Data Services for Real Estate Brokerages

The Data Services category covers third-party services that help manage clients' data. The term often involves services called \"data as a service\" (DaaS), which are web-delivered services offered by cloud vendors that perform various functions with data, typically involving API access. Generally, the category of data services is broad. Data services can help aggregate data from multiple parts of architecture or create a central data center repository. Data services may deal with data in transit or with data storage. Data services can also perform various types of analytics on big data sets to identify trends and generate actionable insights in real estate marketing, agent management, and more. In residential real estate, the term often describes products that offer unique data solutions. Other popular data categories include Lead Intelligence and Big Data, Predictive Marketing and Analytics, Neighborhood Data, and Home Value Reports, which deal more with different types of data and data products, such as reports and content, instead of real estate data management.

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Secure and Protect Your Digial Assets and Data

The Digital Security category includes security analysis, threat mitigation, data recovery, and other cybersecurity services for real estate. Featured products also include security awareness training and certification, which can be incredibly valuable for organizations and individuals, as well as secure payment systems for automating commission payouts, agent invoicing, and fee collection, among other things. In addition, some companies below provide physical security and crime prevention solutions for real estate agents. You may also be interested in the Personal Safety Products category, which includes products like mobile apps, safety locks and lockbox solutions, wearable devices, video doorbells, personal alert devices and alert buttons, and more focused on keeping real estate agents safe. People interested in digital security solutions for real estate have also explored the Help Desk and IT Support Solutions category.

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Consultants Help Across Many Aspects of Real Estate Brokerage

This category includes real estate consultants who advise on everything from commission structures to core operations to real estate marketing.

Real estate brokerages, agents, teams, associations, MLSs, development companies, and real estate technology companies all seek help from a consultant from time to time. A real estate consultant can assist with business analysis and planning, profitability, growth and expansion strategies, technology needs and solutions identification, mergers and acquisitions, agent recruiting and retention, non-agent talent acquisition, marketing, branding and brand identity needs, and leadership and management coaching.

Refer to the Marketing Agencies category or Digital Marketing Agencies category for companies specializing in developing and executing customized marketing strategies. Refer to the Coaching Programs category for companies specializing in providing real estate coaching services, whether at the leadership level, individual agent level, or anything in between.

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Online Tools To Help with Home Inspections

Scroll down to view inspection services and tools for the real estate industry. Companies listed in this category provide a range of home inspection services and technology, including tools to book inspections, provide inspection reports, access real estate home inspection services via mobile apps, and other products like home inspection protection for home buyers and sellers. For related solutions, you may also be interested in exploring the Insurance Technology category, which features products and services geared toward simplifying the Insurance, Title, and Warranty selection and procurement process. The Risk Management and Legal Protection category also features services to ensure a smooth home sale process, covering inspections and beyond.

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Real Estate Coaching Programs and Systems

This list includes real estate coaching organizations that can be comprised of either one or many real estate coaches. Since many coaches adopt, own their own, or endorse specific technology companies, T3 Sixty created a category for coaches. By being familiar with their technology preferences and strategies, the T3 Tech Marketplace can remain a comprehensive resource. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, and Recruiting Platform/CRM.

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Marketing and Advertising Agency Services For Real Estate Brokerages and Agents

This category includes traditional marketing and advertising agencies, including those whose specialty is real estate marketing and those who also serve clients in other industries. Companies listed provide some or all of the full scope of marketing services brokerages, agents, and teams might need, including real estate digital marketing, public relations for real estate, influencer marketing for real estate, social media marketing for real estate, real estate SEO services, real estate graphic design services, and more. See digital marketing agencies only here. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Stay In Flow with Gifting Programs for Real Estate

The Gifting Programs category includes solutions that automate and market client gifts, gift cards, specialized local offers, etc. Real estate gifting programs can save agents time and provide capabilities like automated reminders and follow up, which help to strengthen customer relationships with the hope of future referral business. For other post-transaction or post funnel solutions, we recommend exploring Repeat and Referral Marketing solutions, Repeat and Referral Intelligence solutions, and Testimonial, Review, and Ratings Platforms.

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Risk Management Services and Tools for Real Estate

This category includes products and services that protect consumers against legal issues during the home sale process, as well as legal services for real estate agents. Real estate protection and real estate risk management resources cover areas like errors and omissions, cybersecurity and data breaches, fair housing, and more. Some companies also offer direct access to real estate attorneys for legal advising. On the consumer side, products offered in this category include seller protection before and after the sale, via step-by-step guides that help sellers understand required disclosures, easy-to-use online disclosure forms, and home sale legal protection that protects sellers for up to several years after the sale. People interested in Risk Management and Legal Protection for real estate have also explored the Digital Security category for digital security solutions and the Help Desk and IT Support Solutions category for general technology support and protection.

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Content Marketing Solutions for Agents and Brokerages

This category features copywriting and content creation services for real estate. Written content is a key component of the best real estate marketing strategies and companies listed offer custom content creation services for numerous types of real estate marketing including blogs, neighborhood content, listing marketing, social media, and more. You may also be interested in social media marketing for real estate, real estate SEO services, video marketing, advertising, and content marketing for real estate, display advertising for real estate, and search engine marketing for real estate.

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Digital Marketing Agencies For Real Estate Professionals

The Digital Marketing Agencies category on the T3 Tech Marketplace includes agencies that custom build digital marketing campaigns and assets. Like with other categories on the T3 Tech Marketplace, some of the companies listed below specialize in real estate digital marketing solutions, while others provide marketing services outside of real estate as well. Custom built digital marketing campaigns typically differ from digital marketing technology for real estate primarily in the level of strategy and uniqueness you get, and oftentimes, in the performance you can expect as a result. You may also be interested in social media marketing for real estate, real estate SEO services, video marketing, advertising, and content marketing for real estate, display advertising for real estate, and search engine marketing for real estate.

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Instant Home Buyer Program

This category features several iBuyer options for brokerages and agents. iBuyer stands for \"instant buyer\" and refers to companies and technology that can make an offer on a property instantly, usually after being provided some basic property information such as the property’s address. Real estate iBuyer platforms for brokerages and agents typically leverage data and technology to quickly connect potential sellers with verified buyers and/or real offers. iBuyer technologies allow brokerages to value homes and provide instant cash offers to sellers, automatically provide seller solutions like offer comparison reports, and more. Many offer whitelabeled solutions to compete with direct-to-consumer options. iBuyer technology can also be a valuable tool for brokerages looking to generate more seller leads as it’s a way to attract and start a conversation with interested sellers considering their options and looking for more information. Home Value Reports, like Comparative Market Analysis reports and listing presentations, can also be valuable in attracting seller leads.

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Tax and Public Records for Real Estate

The Tax and Public Records Data Solutions category on the T3 Tech Marketplace features technology and data providers who offer data and analytics solutions such as public record data, MLS data, homeowner data, and mortgage data. Featured companies generally provide either aggregated tax and public record data or individual tax and public record data. Data is passed in many ways, including by API. There are several practical applications of Tax and Public Records data for real estate. The information can enhance real estate listings and property data, provide automated valuation model (AVM) data, analyze recent sales, and even power predictive analytics to market to people when specific triggers are met. Triggers might be how long an entity has owned their house or a real estate parcel. Other options could include the home’s value has increased or they’ve experienced a significant life event. Look for companies that collect data directly from tax assessors’ offices, typically at the county level, and verify data records to ensure accuracy. For help managing your data needs, visit the Data Services category and explore the real estate data service providers listed.

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Education and Learning Management Systems (LMS)

This category encompasses technology used to manage agent education, courses, registration, and more. From technology that helps provide agent training to internal communications, documentation, and other components of an effective agent onboarding and development program, these companies often provide whitelabeled solutions that enable brokerages to provide comprehensive agent training and ongoing agent development resources. You can also browse agent recruiting platforms and CRMs for agent recruiting via the Recruiting Platform and CRM category, where some companies listed also offer features geared toward agent development and retention. Also valuable for agent development are the products and services featured in the Business Coaching and Goal Setting Systems category and the Coaching Programs category, which encompasses real estate coaching for agents, in addition to leadership teams.

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Systems for Running the MLS

The Core MLS Systems category encompasses solutions for running and servicing MLS systems. This is separate from membership data and intelligence products. For technology companies that provide MLSs and associations with websites to deliver their products and services to members, refer to the Organization Website category.

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MLS Compliance Tools for Listing Data

The Listing Data Compliance category includes solutions that check listing information upon entry into the MLS and verify compliance. The solutions in this category can streamline the management of listing data compliance and help you identify when and what changes are needed to remain compliant with changes to how property information is displayed on a brokerage's website. Refer to the Core MLS Systems category for solutions to manage listing data as part of running and servicing full MLS systems. In addition, the Tax and Public Records Data Solutions category features additional solutions to enrich MLS and listing data and ensure it's as complete as possible.

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Websites for Organized Real Estate - MLS

The consumer websites portal category includes systems used for the consumer facing side of the MLS. The companies listed below provide software products and services designed specifically for real estate associations and MLSs. Companies in this category may also offer association management software; however, this category is mainly geared towards the website solutions MLSs provide to ensure home shoppers can search and find listings. Refer to the Organization Website category for technology companies that provide websites for MLSs and associations. Refer to the Association Member Management Systems category for solutions to help associations and MLSs manage their members and member activity. For non-association specific website solutions, such as real estate technology companies that provide real estate websites for brokerages, agents, and teams, refer to the Company Website category.

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Membership Intelligence for MLSs

The Membership, Consumer Intelligence, and Big Data category on the T3 Tech Marketplace features technology solutions that leverage data and machine learning to predict member outcomes and recommend organized real estate associations and MLSs. The companies listed provide predictive and behavioral intelligence products for the different levels of organized real estate, including local, regional, and national associations. The main benefit of these solutions is a better understanding and predicting member needs to engage and grow the membership. Associations and MLSs interested in Membership, Consumer Intelligence, and Big Data solutions may also be interested in Member Communication solutions for organized real estate. Member Communication tools are related solutions designed to help associations and MLSs effectively market and communicate with members. For technology companies that provide websites that MLSs and associations can use to deliver their products and services to members, refer to the Organization Website category. Refer to the Association Member Management Systems category for solutions to help associations and MLSs manage their members and member activity, as well as some solutions

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Event Planning Systems for Real Estate

Companies in the Event Planning Management Systems category on the T3 Tech Marketplace typically offer technology to plan real estate events and/or technology used to manage real estate events. The event management software and planning tools in this category are technology products used to help associations, MLSs, brokerages, and other companies plan events. Event planning and event management software for real estate may include features to manage event proposals, event contracts, event billing and payments, event registration and attendee lists, event badges, check-in and general event logistics, real estate event websites, event marketing and communications, and event attendee engagement. Companies looking for event planning and management solutions for real estate may also be interested in additional real estate event marketing services such as social media marketing for real estate events, video marketing, advertising, and content marketing for real estate events, display advertising for real estate events, and search engine marketing for real estate events.

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MLS and Association Management Systems for Real Estate

The Association Member Management Systems category includes technology solutions for real estate associations and MLSs to manage their membership database. Companies featured offer products geared toward helping associations and MLSs collect data and provide secure access to members, centralizing their databases alongside the corresponding contact information, billing information, communications, and more. These systems are also helpful for monitoring an association’s growth, identifying areas for development, and strengthening membership. For technology companies that provide websites that MLSs and associations can use to deliver their products and services to members, refer to the Organization Website category. Refer to the Member Communication category for marketing and communication solutions MLSs can leverage to engage and grow members, some of which are also provided by the companies featured below. Refer to the Membership, Consumer Intelligence, and Big Data category for technology solutions that leverage data, analytics, and machine learning to understand and predict member needs, which helps develop strategies to engage and grow members.

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IT Support

These solutions assist real estate brokerages, agents, MLSs, and associations with technology support and IT support. Depending on the company, options include cyber security services such as malware removal, spyware removal, virus protection, software repair, hardware maintenance, and help desk support. People interested in Help Desk and IT Support Solutions have also explored the Digital Security category for security analysis, threat mitigation, data recovery, and other cybersecurity services for real estate. You may also be interested in the Personal Safety Products category, which includes mobile apps, safety locks, lockbox solutions, wearable devices, video doorbells, personal alert devices and alert buttons. Several services and tools have come to the market to help keep real estate agents safe in recent years.

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MLS and Association Communication Platforms

The Member Communication category on the T3 Tech Marketplace covers real estate technology used to market to and communicate with a member database, specifically for associations and MLSs. The companies listed below provide software products and services designed specifically for real estate associations and MLSs. Companies in this category may also offer association management software; however, this category is geared explicitly towards marketing and communication solutions which MLSs can leverage to engage and grow members. For technology companies that provide websites that MLSs and associations can use to deliver their products and services to members, refer to the Organization Website category. Refer to the Association Member Management Systems category for solutions to help associations and MLSs manage their members and member activity. Additionally, the Membership, Consumer Intelligence, and Big Data category includes technology that leverages data, analytics, and machine learning to understand and predict member needs, which helps develop strategies to engage and grow members.

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Personal Safety and Risk Mitigation in Real Estate

The Personal Safety Products category on the T3 Tech Marketplace encompasses tools to keep real estate professionals safe, including hardware and software solutions. Products include smartphone apps, safety locks and lockbox solutions, wearable devices, video doorbells, personal alert devices, and other safety products listed here. The Lockbox Hardware and Technology category includes more personal safety products for real estate professionals specific to lockboxes, lockbox solutions, showing services, and access management solutions, some of which are the same as those featured below. For digital security solutions specifically, such as security analysis, threat mitigation, data recovery, and other cybersecurity services for real estate, explore the Digital Security category.

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Data and API Feed Tools

The products in this category include solutions used to manage data feeds and API connections. A data feed sends structured information for use on a website, app, or another online tool. An API connection is a way of managing which data is sent, where, and to whom. You may also be interested in exploring the Integration Tools category for solutions by brokerages and technology companies to connect different software applications, share information, and provide a better user and backend experience. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Technology for Organized Real Estate

This category covers the products and services MLSs and associations need to deliver value to their members effectively. The Consumer Websites Portal category includes software and systems that are used to service consumers. Refer to the Member Communication category for marketing and communication solutions MLSs can leverage to engage and grow members. Some of these solutions are provided by the same companies in the Association Member Management Systems category, which includes solutions to help associations and MLSs manage their members and member activity. The Membership, Consumer Intelligence, and Big Data category is also valuable for associations and MLSs. It features technology solutions that leverage data, analytics, and machine learning to understand and predict member needs, which helps develop strategies to engage and grow members.

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Manage Rental Properties with these Products and Services

The Rental Technology category on the T3 Tech Marketplace covers technology and software that helps landlords and property management companies, as well as the brokerages and teams that assist them. Some products listed below do not fit into any other category, while others apply to both real estate sales and rental technology. These technologies make it easier to manage rentals, from handling listings, applications, and leases, to streamlining accounting, payments, and maintenance management. You can also explore some of the T3 Tech Marketplace’s most popular categories, many of which provide solutions for rentals as well as real estate sale, via these links: Company Website, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management, SEO Services, Search Engine Marketing, Lead Routing Systems, and Repeat and Referral Marketing.

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Mortgage Technology

Scroll down to explore mortgage technology companies serving the residential real estate industry. The list includes lending startups and established companies providing mortgage solutions. As more real estate brokerages offer ancillary services and since most homebuyers continue to need mortgages, mortgage technology, and online mortgage tools will continue to be highly sought after. You can also explore some of the T3 Tech Marketplace’s most popular categories, many of which provide solutions geared toward mortgage companies as well as real estate brokerages, via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management, SEO Services, Search Engine Marketing, Lead Routing Systems, and Repeat and Referral Marketing.

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Technology Solutions for Insurance, Title, and Warranty in Real Estate

The companies listed in the Insurance Technology category below provide solutions geared toward simplifying the Insurance, Title, and Warranty selection and procurement process. Features include side-by-side comparisons of rates and coverage from top companies, as well as features for real estate agents such as transaction protection and easy-to-use agent portals where agents can directly enroll clients on their behalf. For related products and services, such as home inspection services and technology including tools to book inspections, provide inspection reports, and access real estate home inspection services via mobile apps, as well as other products like home inspection protection for home buyers and sellers, refer to the Inspection Services and Technology category. You may also be interested in exploring the Risk Management and Legal Protection category, which features services to protect consumers against legal issues during the home sale process, as well as legal services for real estate agents. Areas covered include errors and omissions, cybersecurity and data breaches, fair housing, and more.

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Commerical Real Estate (CRE) Technology

The Commercial Real Estate Technology category on the T3 Tech Marketplace covers technology and software that helps commercial real estate companies such as commercial real estate developers, property management companies, and the brokerages and teams that assist them. Some products listed below do not fit into any other category, such as building system networks and security, while others apply to both residential and commercial real estate technology. You can also explore some of the T3 Tech Marketplace’s most popular categories, many of which cover commercial real estate solutions as well as residential, via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Search Engine Marketing for Real Estate, Lead Routing Systems, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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The Future of Real Estate Technology

The Other Technologies category includes real estate technology solutions that do not fit into traditional real estate or brokerage operations. From companies and products that are emerging and may become an entirely new category to niche companies and products that provide software and services for a portion of the industry, the companies and products listed below are worth exploring. You can also explore some of the T3 Tech Marketplace’s most popular categories via these links: Company Website, Agent Websites, Customer Relationship Management (CRM) systems, Website Lead Generation Platform, Social Media Management for Real Estate, Real Estate SEO Services, Search Engine Marketing for Real Estate, Lead Routing Systems, Showing Solutions, Transaction Management, Repeat and Referral Marketing, Recruiting Platform/CRM, and Real Estate Coaching Programs.

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Lockboxes and Lockbox Technology

This category includes lockboxes, showing services, and access management solutions that enable real estate professionals to securely and efficiently access homes and provide seamless showing experiences. Lockbox solutions may include smart lockboxes powered by mobile apps that offer additional features such as scheduling, appointment reminders, reporting, and basic property access capabilities. You may also be interested in the Personal Safety Products category, a broader segment that includes safety locks and lockbox solutions and products like wearable devices, video doorbells, personal alert devices and alert buttons, and mobile apps focused on keeping real estate agents safe. People interested in lockbox solutions for real estate have also explored the Digital Security category for other digital security solutions and the Help Desk and IT Support Solutions category for general technical support.

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Lighting for Real Estate Yard Signs

The sign lighting category includes illumination products for yard signs. Using lightning for real estate signs is a trend that is gaining some momentum. Some illuminated sign providers offer environmentally friendly solutions like solar-powered real estate signs. Select a company to learn more, browse real estate sign companies, or explore sign rider lead capture solutions. Additionally, you can browse the Digital Signage category to explore interactive, digital sign solutions for real estate and digital signage software for brokerages. Digital Signage software allows you to easily and dynamically manage content displayed in different locations and at different times. For companies providing more traditional real estate signs and sign services, explore the Sign Companies category, including real estate yard signs, open house signs, for sale signs, riders, and more.

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Storefront and Digital Signage for Real Estate Listings

The Digital Signage category includes interactive digital signs for real estate and digital signage software for brokerages to easily and dynamically manage content displayed in different locations and at other times. Digital signage products include window displays and digital storefronts, lobby displays, back-office displays, and interactive signage. These signs can be managed remotely and used for various purposes, including out-of-home advertising, listing presentations to development marketing, remote storefront messaging, and smart building technology. For companies providing more traditional real estate signs and sign services, explore the Sign Companies category, including real estate yard signs, open house signs, for sale signs, riders, and more. Refer to the Sign Lighting category to browse companies providing lighting solutions for real estate yard signs that help brokerages, agents, and teams maximize their exposure.

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Real Estate Signs

This category includes companies providing real estate signs, such as real estate yard signs, open house signs, for sale signs, riders, and more. These companies often offer custom real estate signs with multiple options for designs, branding, calls to action, and more. Refer to the Sign Lighting category to browse companies providing lighting solutions for real estate yard signs that help brokerages, agents, and teams maximize their exposure. If you’re looking for something beyond more traditional real estate signs, browse the Digital Signage category to explore interactive, digital sign solutions for real estate and digital signage software for brokerages. Digital Signage software allows you to quickly manage content displayed in different locations and at different times.

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Back office solutions are the proptech that most often power brokerage operations aspects of a real estate brokerage. Support staff, agents, and leadership are the direct beneficiaries of these tools. This category includes real estate tools that assist with integrations, ancillary services, and business planning.

","companyWhitelist":null,"shortDescription":null,"slug":"back-office-solutions","children":[{"id":"Dod2IuZ4OEVsDpRzzwRb","featureGroups":[],"name":"Communication","hideAvailability":true,"description":null,"companyWhitelist":null,"shortDescription":null,"parentCategoryId":"R3LdgC2icsLYHtM6YldX","image":null,"color":null,"slug":"communication"},{"id":"GVeajyBeKMTlIDpoZJSJ","featureGroups":[],"name":"Recruiting Platforms","image":{"source":"tmp_upload/2022/09/30/131714.recruiting.png","ref":"tmp_upload/2022/09/30/131714.recruiting.png","mediaType":"image"},"productImageAsPrimary":null,"shippingTypeId":null,"parentCategoryId":"R3LdgC2icsLYHtM6YldX","addons":[],"color":null,"companyWhitelist":null,"description":"

These technology platforms leverage recruiting-specific data or recruiting content to facilitate organizational growth. This category also includes several real estate agent recruiting and retention solutions outside of software and data, such as marketing solutions for agent recruiting and retention. For brokerages looking to market to real estate agents and leverage online advertising for agent recruiting, we also recommend exploring digital marketing agencies that provide recruiting marketing services. Talent agencies also provide value, though this category is focused on the software and marketing solutions that brokerages can leverage to attract new agents.

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Accounting System

The products in this category are back-office systems for real estate professionals, including a general ledger for accounting and specific real estate accounting features such as commission calculation and agent billing. They are all-in-one solutions for real estate accounting. Refer to the General Ledger Accounting System category for technology and systems that support general accounting functions and are not necessarily real estate specific. You may be interested in exploring the Enterprise Transaction Management and Transaction Coordination categories, Real Estate Commissions Calculation and Subledger category, or the Agent Financial Planning category.

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Through its ongoing real estate industry research and thousands of brokerage consultations, T3 Sixty has developed a list of core technology solutions. These tools are the most necessary to operate a real estate brokerage well. The optimal solutions will vary based on a brokerage's operating profile, but the critical proprech needs do not. Below is a list of the recommended core technologies.

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Real estate agents have an insatiable appetite for home buyer and seller leads. Every time T3 Sixty polls real estate agents, the number one service they want from their brokerage is more leads. Still, some argue that more leads are not needed but instead better conversion rates. No matter your perspective on the topic, there are dozens of strategies for generating new client opportunities and converting them into clients. Here are a few of the most promising proptech solutions available.

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Despite technology's focus on generating new leads, the time tested method for generating new business is from past clients and receiving referrals from other homeowners. The National Association of Realtors reports that over 60% of the previous year's buyers and sellers find their real estate agents from a repeat or referral source. This list offers a few technologies that promise to tap into this productive source of generating business.

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Floyd Wickman Team

Floyd Wickman Team