Predictive Marketing/Analytics

Predictive marketing uses data analytics and artificial intelligence to determine, in some cases, the marketing actions that have the highest probability of succeeding. Predictive analytics for real estate uses a combination of historical data, behavioral analytics, and real-time data to build a profile of real estate customer preferences and deliver personalized experiences and content to potential or past customers before they ask for it. Real estate applications of predictive analytics have almost unlimited potential and range from understanding patterns and identifying those likely to take action, such as people about to list their homes, to anticipating market trends and identifying potential solutions, such as recommendations for marketing listings that aren’t selling.