Digital Display Advertising

Digital display advertising for real estate encompasses branding-focused visual display ads placed on third-party ad networks, such as Google’s Display Network, Google AdX (previously known as Doubleclick Ad Exchange), Microsoft’s Audience Network, and more. Display advertising campaigns placed through media buying on traditional demand side platforms such as The Trade Desk and Sizmek (now owned by Amazon) are also included in this category. Display advertising strategies for real estate range from brand campaigns to sphere marketing to agent recruiting to dynamic listing advertising and more, though the products and services in this category pertain to branding-focused display advertising.