The Data Services category covers third-party services that help manage clients' data. The term often involves services called "data as a service" (DaaS), which are web-delivered services offered by cloud vendors that perform various functions with data, typically involving API access. Generally, the category of data services is broad. Data services can help aggregate data from multiple parts of architecture or create a central data center repository. Data services may deal with data in transit or with data storage. Data services can also perform various types of analytics on big data sets to identify trends and generate actionable insights in real estate marketing, agent management, and more. In residential real estate, the term often describes products that offer unique data solutions. Other popular data categories include Lead Intelligence and Big Data, Predictive Marketing and Analytics, Neighborhood Data, and Home Value Reports, which deal more with different types of data and data products, such as reports and content, instead of real estate data management.