The Prospecting Systems category includes real estate technology that helps you both identify possible customers and reach out to them from within the same system. Products in this category include CRM technology, consumer data and analytics solutions, and listing and property data solutions. Data and analytics solutions for prospecting are geared around helping agents and brokers identify potential customers, though their methods differ. Some focus on helping agents and brokers identify who’s looking for your services already, such as people who visit your website, and others focus on helping agents and brokers identify who’s likely to be in the market to list or buy soon based on indicators like changes in life stages. The CRM solutions featured below provide automated follow up for potential customers, such as automated email marketing and drip campaigns, and outreach via calls or text messaging (SMS).