Tools for Real Estate Firms and Agents to Work with Clients

The enterprise core front-office category consists of brokerage websites, agent websites, CRM platforms, marketing center solutions, email marketing, some print marketing, comparative market analysis, and showing solutions. Note: this category does not include real estate lead generation platforms, digital marketing solutions, or data platforms that may be purchased in addition to the core front-office solution. Think of core front-office software as encompassing everything necessary to interact with your customers once you have an established relationship with them (i.e. once they’re in your database). Lead generation and digital marketing are necessary to acquire new customer relationships and sphere marketing and referral marketing solutions are necessary to get the most opportunities out of your existing relationships. Core front-office technology focuses on the functionality needed to interact with your leads and current customers